I discovered that in 2015 when I opened up my online boutique on a whim. Before I dive into why you should be on Instagram, I wanted to Introduce myself.
Hi! My name is Jennifer Lackey I started my online boutique when I was working for a local bridal shop. I had just graduated college with a marketing and communications degree, but had no idea what I wanted to do with my life. So, naturally I got on Instagram and, BOOM, there it was, like a sign from God.
One of my friends was selling her
clothes on her personal Instagram profile and I thought to myself, “I have a lot of clothes to get rid of, why not give Instagram a try?”
There, I began my journey of growing my Instagram page! It was not an instant success, though that would be a great story. It took a LOT of work and a LOT of support from my new found business friends to get there!
In the midst of trying to grow my Instagram I started the InstantBosses Facebook group because I wanted to communicate with more than 15 women at a time (which is the limit of accounts in one DM).
After the InstantBosses group, I was surrounded by so much support that there was no way I could fail. Soon my Instagram was up to 10k followers, then 20k, and now over 54k! That is just my boutique page, I have multiple Instagram accounts now that total reach around 100k
followers!
I know what you’re probably thinking, “Cool you have a bunch of followers, so what?
Would you be impressed if I told you I continue to bring in 5-6 figure months, solely from Instagram?
Did that
get your attention?